Mark Levinson - Nā°5909 Headphones
Client
HarmanĀ
Our Role
Concept
Motion graphics
3D Animation
Sound design
Deliverable
Product video
Date
Q2 2023
We have a new brand in our portfolio, and what a brand! Mark Levinson is the brand for the audiophiles among us. For the experts in consumer audio, this will not be an unknown brand. Excellent sound, that is what they strive for at Mark Levinson. Mark Levinson's products deliver a clear sound that makes you not only hear but also feel every note, every breath of the artist of your favorite track.
Recently, this American high-end audio brand launched the Mark Levinson NĀ°5909, the first headphone in their product range. We were asked to produce a product video that inspires and appeals to their target audience. With a target group striving for the ultimate sound experience, the bar was set high.
The details
How do we convey details such as high sound quality, luxurious wearing comfort, quality materials and the best performance in a visual way? We strive to communicate these features to a target audience consisting of affluent consumers, music lovers and audiophiles. So it's not just about the appearance and sound quality of the headphones. The target audience for the Mark Levinson NĀ°5909 headphone wants to know more about the details of the product.
Fortunately, through years of collaboration with Harman, parent organization of Mark Levinson, our team has gained quite a bit of experience so the technical specifications no longer hold any secrets for us. Compared to the average consumer, the Mark Levinson target group really understands audio and this is reflected in the video.
Inspire with beautiful images and animations
In the concept phase, we chose to inspire with beautiful images and animations, but also pay enough attention to the technical side of the product. In 3D, we show the product and the components that provide that recognizable, quality sound one is accustomed to from Mark Levinson. All USPs focus on the high quality: Reference quality sound, High resolution connectivity and Crystal clear phone calls. These USPs call for close-ups and an exploded view of the product where the details are visible that capture the imagination.
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Lifestyle images
For the ultimate recognition of the target audience, we were able to incorporate lifestyle images as the foundation of this product video. Our challenge was to seamlessly align the 3D animation with the desired look and feel, and we succeeded! By replicating the environments, lighting, and shadows of various scenes, viewers experience the sensation of watching a cohesive production. It creates the illusion that the headphones are genuinely floating in the kitchen, outdoors by the sea, or on the driveway.
Fast switching
We've been working with Harman's Luxury Audio division for years, and it shows in the process. The quick turnaround on continuous updates made the production of the video quick and smooth. Curious about what other product videos we've made for Harman? Then read the case about the JBL Endurance Peak 3 or Harman Kardon Onyx 7.
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Contact
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Dimitri
Manager of operations
