Dumeta - Sharpened brand identity.
Customer
Dumeta
Our role
Strategy
Creation
Deliverables
Strategy
Web design & development
Photography
Online marketing
Corporate identity resources
Date
Q4 2024
Dumeta is an international supplier of machines, tools and accessories for metalworking. From their headquarters in the Netherlands, they serve customers throughout Europe with smart solutions for positioning, welding, turning, lifting and bending, among others. Their strength? Reliable products, fast delivery and a no-nonsense mentality.
The question Dumeta knocked on our door with seemed clear: They wanted a new website. But at AlienTrick , we look beyond the screen. We asked the counter question: Is a new website really what is needed? Or is the need deeper?
Strong brand strategy: back to the core
Together with Dumeta, we went back to the core. Through an archetype survey, conversations about core values and ambitions, and a customer travel session, we examined how Dumeta was positioning itself now - and how they wanted to come across. We analyzed the competition, defined target groups and customer journeys, sharpened USPs and looked at how branding and (online) marketing aligned with the future vision. This showed that Dumeta was already strong, but could do even better with some targeted adjustments.
Let's work together on your future. Contact.
From strategy to creation
With these insights, we set to work redeveloping the website. The structure was completely revised, the content strategy sharpened and the visual style optimized.
The updated website is clearer, more user-friendly and directs visitors to the right information faster. Minor branding adjustments ensure that the appearance now perfectly matches Dumeta's professional and solution-oriented attitude.
The website is more than a digital business card. It has become a strategically strong platform that tells Dumeta's story, guides visitors and is ready for further growth at home and abroad. Both internally and externally the site is recognized as a clear step forward.
Sharpened brand identity
We also translated the sharpened brand identity into various communication tools. For example, we developed new business cards, brochures, exhibition materials and presentation templates. All these expressions fit seamlessly into the renewed visual style and contribute to a powerful and professional brand experience.
We also actively support Dumeta in the area of online marketing. We create inspiring and targeted content for their social media channels, structurally working on visibility and strengthening brand identity on digital platforms.
No-nonsense photography
The new photography we provided for Dumeta completes the overall picture. We deliberately chose images that not only show the products well, but also show how Dumeta works and what the company stands for. This creates a strong and honest image of who they are and what they do - without fuss, but still professional and appealing: no-nonsense.
This photography fits perfectly with the rest of the updated brand look. Whether it's the website, social media or other means of communication: the same recognizable and well-groomed look is reflected everywhere. This way we ensure a consistent and credible online and offline presence that contributes to more visibility, a stronger position in the market and a brand experience that really suits Dumeta.
Our strength?
Persistence & persistence
What makes this project special is not only the end result - but especially the road leading up to it. Because we didn't start building right away, but first studied ourselves strategically, we were able to add real value. Thus, an apparently simple website question became the starting point of a strong brand reinforcement.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
