Product launch JBL & Mark Levinson
Customer
JBL /Mark Levinson
Our role
Concept
3D animation
Motion Graphics
Deliverable
3D visualization
Product video
Social video
Product renders
Date
Q2 2025
Together to the top
How do you visualize the absolute best within high-end audio?
For Harman, the parent company of JBL and Mark Levinson, among others, we developed the complete concept and 3D visualization of the exhibition stand for the launch of their new top of the line products, including product videos.
JBL Summit Series
The JBL Summit Series is the spiritual sequel to the iconic JBL Project Everest DD67000 and sets a new standard in high-end loudspeakers. With the Makalu, Pumori and Ama as mountainous eye-catchers, this line combines legendary JBL DNA with contemporary luxury and acoustic sophistication. Made for those who seek the highest level. Literally.
Mark Levinson 600 Series
The Mark Levinson 600 Series is pure, powerful and uncompromising. This series of amplifiers and components take inspiration from the primal power of nature: volcanic, layered, deep. With a design as refined as the technology behind it, this line delivers an unparalleled listening experience, for those who accept nothing less than perfection.
The question was clear: establish these products as premium, distinctive and groundbreaking in every detail.
From that question we worked together on a powerful brand presentation that deserves the international spotlight. The output: 3D visuals for the exhibition stand, two iconic product videos, international social assets as well as product photography and lifestyle images for global press kits.
Two worlds, one story
Everything began with one creative starting point: a visual concept that combines power, luxury and monumentality. From that starting point, several assets were created: from the trade show booth to product videos, social teasers and press images. Each asset was designed to be a derivative of that larger idea to together tell a beating story.
Each of the two product lines received its own product video, tailored to the uniqueness of the line. But they are not separate in this. On the contrary: the two worlds touch. In the Summit video, Mark Levinson subtly pops up as a quiet force in the interior; in the Mark Levinson video, Summit in turn is part of the atmosphere. Two brands, two styles, one universe.
This visual cross-pollination creates recognition, unity and depth. It reinforces the positioning of both lines within Harman Luxury Audio and makes the campaign stronger as a whole. Every touchpoint, from show floor to feed, contributes to that overarching brand experience.
Find out how we can make your brand identity
with videos can reinforce.
A booth as a spatial brand experience
The booth at High End Munich had to be not only functional, accommodate two large presentation rooms and two VIP reveal rooms, and above all feel like a place where the brands breathe. In 3D, we developed a concept in which materials, lighting and furnishings carefully melded together to create an atmosphere of understated luxury, fully in line with the JBL Summit Series and Mark Levinson 600 Series.
The physical construction was beyond our scope, but the design and experience came entirely from our creative cell. Result: a booth that not only presents, but feels like an experience.
Creative freedom built on trust
The real success factor in this project? Trust.
Harman came with a clear briefing and an open mind. They gave us direction with key words like volcanic and tectonic but trusted us to translate this visually and conceptually into something that touches. Not overwhelming or bombastic, but controlled, intense and layered. Like the technology itself.
During interim animatics and previews, the process was constructively adjusted by the product owners of JBL and Mark Levinson. Not to limit the image, but to make it sharper and guarantee reality. This cooperation, in which substantive knowledge and visual power reinforce each other, lifts the result to a higher level.
And that is precisely what makes our partnership with these brands so strong.
We don't create content to fill. We build meaningful brand experiences that connect strategy, aesthetics and technology.
From concept to press kit
In addition to the booth and product videos, we also developed a series of social teasers announcing the product launches prior to the show. Additionally, we delivered high-resolution product renders designed to capture every detail of the speakers razor-sharp and versatile.
To complete the look, we also added lifestyle images that visually match the mood and style of the product videos. All these assets have been compiled into an international press kit that is deployed worldwide by Harman and its distribution partners. A complete visual toolkit built on one strong, strategic concept.
Audio icons brought into focus
At High End Munich 2025, in addition to these new videos, our product videos for the ARCAM Radia and JBL Classic Series were also on display. A project that is still among the visual highlights in our portfolio.
We'd love to hear from you
Raymond
Strategy Director and co-founder