A virtual journey for the true car enthusiast
Client
VDM Cars
Our role
Design
Website
Deliverable
Website
Date
Q1 2024
VDM Cars is well known among true car enthusiasts. Are you a car enthusiast or just curious? Then read on, because at VDM Cars, dreams are made reality.
Here you will find cars that meet all expectations and maybe even more. VDM Cars delivers outstanding and exclusive cars and has an international network that allows them to constantly have an exceptional assortment. They also offer extra service in any area: leasing, worldwide transportation, searches, you name it.
"An international, independent car company with the world's most luxurious, exclusive, investment & sports cars."
VDM Cars
An appropriately luxurious style
So VDM Cars stands for luxury and exclusivity and they want to radiate this online as well. The focus here is obviously on cars with a luxurious and high-end appearance. In addition, the website must give the same feeling on mobile devices as the desktop version and be just as user-friendly.
Let's work together on your future. Contact.
The journey of the car enthusiast
At AlienTrick , we first look at the vision and people behind VDM Cars, as this forms the basis of the process and the final result. We also studied the specific target group and how they use the website. We provided insight into the customer journey of the target group and completely adapted the sitemap, in which the structure of the website is written out, to this.
Vision well in view
Based on the briefing and the input, we created a website that meets all the requirements... and maybe even more. When you land on the homepage it immediately becomes clear what VDM Cars stands for: luxury and exclusivity. As a visitor, your attention is immediately drawn to the visuals which are deliberately displayed in large format, but the modern, sporty font and color combinations also make the website a good reflection of VDM Cars and what they stand for.
The main focus is on the range of exclusive cars. So what does the real car enthusiast want to see? Right, quality and detailed photography. To easily and conveniently scroll through these photos, we have devised a double slider: one for the exterior and one for the interior of the car. True car enthusiasts obviously also know what is under the hood. Hence, each car is shown with a comprehensive description and plenty of technical specifications and details.
For this, software links were built with the existing car systems which they use to process, manage and display all the details of the cars on the website.
Final destination
For VDM Cars, delivery is successful when their online appearance matches the character and image of VDM Cars. But creating conversion is also important. We made sure that each car has a clear CTA and that people immediately know how and who they can contact for more information or, of course, a test drive.
We are very proud of the final result, the luxurious, high-end look of VDM Cars now comes into its own!
Curious about the website? Check it out here.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
