Product videos increase conversion
Seeing is buying or selling! In a product film you can show the properties and characteristics of a product. In short, you let the viewer experience your product.
The use of a product video is obviously very dependent on the target audience you want to promote/sell your product to, different audiences respond differently to different promotion methods. The objective of a product video can be to introduce the viewer to your product, work on your image or to get the viewer to buy your product.
From determining objectives together, thinking along to advising on the best approach. We specialize in devising, developing and realizing inspiring product films and corporate films.
Focus on the solution (or problem)
- Tell the story from the customer's point of view
- Deliver information and added value
- Focus on 1 key feature
- Keep it short and sweet
- Choose a clear CTA (call-to-action).
Product videos as a sales tool
After seeing a product video, consumers are 85% more likely to make a purchase. Webshops with product videos have 2 to 3 times higher click-through rates than webshops without product videos. The effectiveness of a video can therefore be measured. By linking to a Google Analytics account, we can see what your video does. This way, we get the most out of your website or webshop with good product videos.
Let's work together on your future. Contact.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder