SCH - BIZ Campaign
Customer
Hengelo City Center Management Foundation
Our role
Strategy
Concept
Design
Video
Deliverables
Campaign branding
Campaign video
Landing page
Online and offline campaign materials
Social media content
Date
2025
The Hengelo City Center Management Foundation (SCH) is committed to creating an attractive, livable, and economically vibrant city center. As a reliable and dedicated advocate, connector, and event organizer, it aims to raise the profile of Hengelo’s downtown area. With funding from the Business Investment Zone (BIZ), the SCH has been able to successfully invest in this initiative in recent years.
In 2025, the Hengelo City Center Management Foundation once again faced a clear yet challenging question: is there sufficient support to launch a new BIZ period for 2026–2030? That decision rested with the downtown business owners. A BIZ can only exist if there are enough votes in favor. And without a BIZ, there is no basis for the SCH to continue.
Your City, Your Voice
We were tasked with helping SCH build trust and engagement among downtown business owners. Not by relying solely on statistics, but by showing them what their own voice means in practice. Together with SCH, we therefore developed a campaign that goes beyond simply providing information. A campaign that resonates with business owners and strikes a chord. This is about you, your business, and the future of our downtown.
From Strategy to Concept
The key question was clear: how do we convince business owners in Hengelo’s downtown area of the value of a new BIZ term? A key principle of the strategy was clarity. For every business owner, we wanted to answer one central question: what’s in it for me? When the added value feels personal and tangible, trust and a willingness to participate are fostered.
That is why we translated the BIZ campaign not only into abstract policy, but also into tangible benefits for business owners themselves. We felt it was important to explain the key themes of the BIZ plan and to highlight what they mean for day-to-day business operations in the city center.
Based on the customer journey—see, think, do, care—we developed an action plan that provided direction, focus, and coherence. In a concrete campaign and communication plan, we outlined the following:
- The target audience
- Clear campaign goal: a positive voice
- A clear campaign message
- Resource allocation by phase
- Who communicates what and when
This led to a plan that was not only creative but also practical and feasible for all parties involved.
Let's work together on your future. Contact.
Effective marketing strategies, both online and offline
To inspire entrepreneurs and build their confidence, we developed a multichannel marketing an approach combining online and offline channels. From a striking key visual, campaign video, and landing page to social media content, print materials, merchandise, and visibility in the city center.
All in a consistent style and with a clear message:
Your city, your voice.
The result: trust translated into votes
The campaign did what it was supposed to do. More than enough votes in favor were cast to launch a new BIZ period!
That means:
- Five more years of joint efforts to revitalize the downtown area
- Continuity in operations, promotion, and advocacy
- A solid foundation for collaboration among entrepreneurs
- And much more!
Back to basics
It all started with the question: How can we convince business owners in Hengelo’s downtown area of the value of a new BIZ period?
The answer lay in collaboration, strategy, and a campaign that feels personal. That is exactly what we believe in: working together to create communication that provides direction and delivers results.
Curious to learn how we can help your organization launch a campaign that gains widespread support and makes a real impact? Contact us or explore more case studies.
