A marketing campaign is a targeted action or series of communications with which you want to achieve a specific goal, such as increasing brand awareness, generating leads or launching a new product. This is done through various channels, such as social media, e-mail or video, with a clear message, planning and measurable results. A good campaign aligns with your brand strategy and capitalizes on what moves your target audience.
Campaigns that work: Strengthen your brand with smart strategy
Here's how smart campaigns contribute to your brand's growth and visibility
Increase your impact, strengthen your brand and achieve measurable results with strategic, creative and targeted campaigns.
Campaigns significantly increase brand awareness
Companies that invest in brand awareness campaigns generate an average of 23% more direct searches on their brand name.
Campaigns deliver strong ROI
The average ROI of an integrated marketing campaign is 5:1, or €5 revenue per euro spent.
Lead generation campaigns are effective and measurable
68% of B2B marketers cite lead generation campaigns as their most important tactic for growth. A strong landing page and targeted campaign provide an average conversion rate of 9.7%, compared to the average of 2.35% without a campaign.
Multichannel campaigns perform better
Campaigns rolled out across three or more channels (such as email, social, and paid) drive 287% higher purchase intent than single-channel campaigns. Consistent campaigns across multiple channels increase customer loyalty by 30%.
Disease awareness & educational campaigns hit the target audience
Health-focused awareness campaigns lead to 30-50% more medical consultations when there is a clear behavioral trigger. Visually supported campaigns (infographics, animations) are shared and remembered 3x more often than text-based communications alone.
Campaigns are not only visible, but also measurably effective
They increase traffic, brand recognition, interaction and conversion - especially when creatively, consistently and purposefully designed.
From marketing goal to campaign: Choose the right strategy for more results
Every successful campaign starts with a clear goal. Do you want more visibility, engagement or conversion? By first sharply formulating what you want to achieve, you can really determine which strategy and content forms fit that goal.
Whether it's employer branding, lead generation or brand awareness: only when the goal is clear can you choose which channels, formats and message are effective. That way, you avoid separate actions and build campaigns that contribute structurally to your brand and results.
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Measuring campaign results: The key to effective marketing
Knowing whether a campaign is working starts with measurement. By setting clear KPIs in advance, such as reach, engagement or conversion, you can evaluate in a targeted way whether your campaign is achieving its goals.
We analyze the results using real-time data, test the performance against the objectives and translate the insights into concrete optimizations. In this way, you not only see what a campaign delivers, but also where you can get even more out of it in the next campaign.
Measurement is not an end point, but the beginning of continuous improvement. This way, your marketing grows not only in creativity, but more importantly in effectiveness.
Do you have a question about campaigns?
How do you create a good campaign?
A good campaign starts with a clear goal and choosing the right campaign type. Need help with this? Check out our We Inspire - Campaign guide. Next, choose a message that fits your target audience and select the right channels, such as social media, email or video. Then you work out a content schedule, determine the design and tone of voice, and tailor everything to the desired action, from clicks to sharing. Finally, you measure the results and adjust where necessary. This is how you ensure maximum impact and relevance.
What does it cost to set up and run a campaign?
The costs for setting up and executing a campaign depend on your wishes and goals. Think about the message, the target group, the channels and resources we want to use. We always make a customized proposal that fits your brand and growth plans. So you know exactly where you stand and what you are investing in. Of course we are happy to tell you more about this, pick up the phone or send us an email.
What is included in a campaign?
A campaign includes all the resources and actions you deploy to achieve a specific marketing goal. Think social media posts, ads, videos, landing pages and visuals. Everything is geared to one central message in terms of content and visuals and runs within a clear period of time. This way, you work in a targeted way on visibility, engagement or conversion with one clear thread.
What makes a campaign successful?
A campaign is successful when you achieve, or even exceed, the predetermined goal. You do this by choosing a campaign type that suits your objectives. Check the We Inspire - Campaign Guide for an overview of the different campaign types. Successful campaigns are recognizable, activating and measurable. By analyzing what works and what doesn't, you can optimize in between and get the most out of your content, timing and resources.
In our Campaign - We Inspire guide, you'll find inspiring examples of campaigns that get results, from strategic design to creative execution. This guide shows you how to deliver your message powerfully and purposefully.
How can I track the results of a campaign?
You track campaign results by setting clear KPIs (such as reach, clicks, conversion or engagement) in advance and measuring them through tools such as Google Analytics, social media insights or a campaign dashboard. We work with Google Analytics and an (organic) social media management tool with which we monitor real-time results. At the beginning of each month, you will receive a clear report explaining the highlights. We discuss the figures together so that we can optimize and run increasingly effective campaigns.
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Recognized as a top agency in the Netherlands
Since 2022, we have been part of the FONK150 and since 2019 we have been included in the Emerce 100 , a recognition for our creative and strategic impact. These titles confirm our expertise in strategy, marketing and branding, but what really counts is the growth that we realize together with our clients.
Create and execute a successful campaign
A strong campaign starts with a smart plan. We start with a clear goal, choose the right message and adjust channel and timing accordingly. Then we translate this into a concrete content strategy with appropriate formats, visuals and copy.
During the campaign, we monitor performance in real time, so we can adjust where necessary based on data, behavior and interaction. This way we ensure maximum impact, from first concept to last click.
Whether it's a temporary promotion or a larger brand campaign, we help you step by step with setting up and executing campaigns that get results.