You certainly can. A product video highlights all the key features, also called unique selling points, of your product. Is your product still in development? When you tell us more about the added value of your product, our team will develop a script that matches your customers' goals. If you have a 3D model available, we can even create a full animation before your product has even rolled off the production line. Wondering how we did this for Philips Professional Displays ? You can read more about it in our case.
What to expect
Reading time 5 minutes
See what's possible - From corporate video to product video
Corporate video
Magistor
Animation
How to video
JBL Tour Pro 3
Film, Animation
Corporate video
Rosenxt Website announcement
Movie
Why video marketing is indispensable for your brand
Achieve more results, increase your conversions and make your brand stick with powerful visual content.
Increased conversion
A video on a landing page can increase conversion by 80%.
Greater online reach
Videos are more likely to be shared on social media than static images or text, which will grow your online reach.
Increased sales - 84% of consumers
says they are more likely to make a purchase after seeing a video about the brand or a product.
Better information processing
- 80% of viewers remember a video message better than after reading a text.
3x more engagement
Compared to static ads, video ads produce 3x more likes, comments and shares.
Enhanced brand recognition
Videos and animations enhance your branding and make complex topics understandable.
AlienTrick has been a cornerstone of our Global How-to Video Program, combining creativity and precision to deliver impactful, high-quality content that enhances user experience.
Danny Levitin, Global Customer Service Training Lead Harman International Industries
The company video was a striking and very successful part of our presence at the Technishow and regularly led to compliments
Roel Dikken, Marketing Manager Magistor
The whole team and myself experienced the collaboration on all ISE video content as very productive, efficient and smooth.
Suzanne Racz, Global Product Marketing Manager Philips Professional Displays
Need a sparring session? Of course that is always possible
Raymond - Strategy Director Owner
The choices in video marketing
There are different forms of videos and animations you can use. But which one best suits your strategy depends on your objective. Do you want to promote or market a product? Then go for a product video that highlights its key unique features. Do you want to explain a complicated process? Then an animation probably fits best. Do you notice that your customer service gets a lot of questions and you want to unburden this department? How-to videos or explainer animations can help your customers get started.
Having a professional video made
Video is a powerful communication tool that allows you to capture authenticity and emotion to create impact. With image, sound and storytelling, you convey feeling and draw viewers into the story. The possibilities are endless. For example, filming can be done on location or in a studio, like AlienTrick. Choose a length or format that suits the channel you want to use the video on. Especially at a time when AI is a hot topic, the need for authentic and real footage is growing and can contribute to the credibility of your brand. Have you already considered these options?
- Present your company with a corporate film, such as Axero
- Put experts together and show your authority in your field during a livestream or webinar, just like Philips Professional Displays does
- Unburden your support department and answer your customers' questions in a how-to video, like JBL
Having a powerful animation created
Animation makes complex ideas visually simple and engaging, making them instantly understandable and accessible to your target audience. Whether explaining technical information, simplifying complicated processes, or bringing your brand to life, animation offers the flexibility to present your message in an eye-catching way. For educational and informative content, 2D animation is often chosen. For more depth and realism, we often choose 3D animation. The realistic movements, textures and lighting create a powerful, immersive experience. But the possibilities go even further:
- Explain a complicated process with an explanimation, just like Telecomvision
- Convince with your product USPs in a product film, such as Harman Kardon
- Make your product stand out at a trade show or in-store with a 3D deep screen animation, such as Lindt Lindor & Lindt Excellence
- Show what makes your company special in a corporate film, just like Magistor
Using video marketing effectively
Your objective can help us think with you about what kind of video and what technique best suits your question and your brand. The next step is to ensure that your target audience is reached and to maximize the impact of video. A channel analysis will help you get started. When you know where your target audience is, you know where you can deploy your video. Think of social media, stores, your website, but also fairs or on the street. The more insight you have into your target group, the more effectively you can use video marketing.
Have a question about video & animation?
I have a new product and want to promote it. Can this be done with video or animation?
What is possible in terms of video and animation?
Many! The main question is, which option suits your brand, your objective and your target audience. Are you looking for a corporate video, a promotional video, a how-to video, a product video or just want fast, dynamic video content for on Instagram, LinkedIn or Facebook? We will advise you whether it's best to go for a 2D or 3D animation production, or whether it's best to film at your location or at our studio.
What does it cost to have a video or animation made?
That depends entirely on your objective, the length of the video and which video or animation style best suits it. Do you want catchy video content for your social media channels? Within a few hours we can already create a dynamic edit according to the latest trends on social media. Do you want an explanation animation about a service? Then the process is a little more extensive and we'll be happy to learn all about what you offer and advise what style best suits your brand. If a 3D product video is the right solution for a trade show or presentation, then the files we can start with mainly determine the budget. During a kick-off we can spar about what you are looking for and what kind of animation or video best suits your objective. Then we will work out a proposal for you with a quote. Of course we would love to tell you more about this, pick up the phone or send us an email.
What is the purpose of a corporate film?
The purpose of a corporate video is to promote your company. Take viewers into what your company stands for and share what makes you special. You can use a corporate film on your website, during presentations or post a shortened version on social media.
How long does it take to have an animation or video made?
It varies, from a day to a few weeks. We think it's important to get to know you and your brand well, and we like to take the time to do so. But sometimes you have to deal with an unexpected deadline and it's important that we reschedule to make sure your video is ready in time for a trade show or event. In an ideal world, we go through the process with you from concept to final delivery in a few steps. You can read all about our process here.
I want to have a video made, but I'm not a scriptwriter. Do you also write scripts?
Absolutely and we are happy to schedule a meeting with you and our team to learn more about what you want to achieve with the video. For a good starting point, you can download our briefing document so you can already get a good idea of what information we're curious about.
Step by step to effective video marketing
We are happy to help you
Recognized as a top agency in the Netherlands
For the third year in a row, we have been included in the FONK150 and for the seventh year in the Emerce 100 - recognizing our creative and strategic impact. These titles confirm our expertise in strategy, marketing and branding, but what really counts is the growth we achieve with our clients.
