Content creation within marketing
Do you have a clear picture of the creation of your content? And is your content contributing optimally to achieving your goals?
Content becomes relevant when it gives substance to what your company, brand or product wants to convey. In addition, of course, you want to get your message out as effectively as possible. But, how do you go about that?
What is content creation?
First, a word about terminology. Content creation is nothing less than shaping a communication message into resources. Giving textual and visual content to what you want to say. The content you are going to create and use has only one goal, namely activating your target audience. And that can be done in untold ways. For example, through a social media post, outdoor advertising, infographic, corporate video, blog, et cetera. But which channels are relevant to your target audience? And how do you best communicate on which channel? So you'll need to clarify a few things before you start creating content.
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What content should you create
The shortest route to your target audience is often the most effective. It is therefore important to map out where your target audience is located, what they need and how your brand or product can add value. These characteristics form the basis for strategically deploying content on different channels, or content mapping based on a marketing strategy. Those channels can be both online and offline where measurability and analysis contribute to the optimization of the goal, conversion.
Where to start
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we look forward to hearing from you
Martijn
Senior designer