The Smart Course,
consisting of four sessions, is a course on everything you need to know about social media as a business user. The sessions were hands-on and hands-on for all participants. They were inspired with online marketing knowledge, social media tips & tricks and learned how to get to know their target audience even better, among other things. The sessions specifically targeted businesses to get noticed (even) better online!
Due to the Covid-19 measures, we split the sessions into 2 groups, with a small number of participants. Something we could easily facilitate within AlienTrick .
A mix of knowledge and conviviality
A full course, including smart & fun practical assignments with a snack & drink plus lots of fun.... who wouldn't want that? By building in open moments during the course, very nice conversations arose from which everyone could learn something.
In addition, we analyzed the participants' social media channels prior to the session, allowing us to get straight to work with relevant information and questions. Is your channel completely up-to-date? Does your social media meet the online branding checklist? Are you posting the right content for your target group at a healthy frequency? All questions that we have dealt with extensively.
Make your business stand out online
Your business is the focus. In fact, our goal is to help entrepreneurs get started. As we told you in the first edition "we don't just send a lot of information, we keep asking until the participants themselves know the answers to the questions."
Let's work together on your future. Contact.
What is Google Analytics? And what can you do with it?
The final session featured our online marketing hero Senad. He took the participants into the wonderful world of Google analytics. During this speed course, he taught them the basics of analytics such as the widgets and dashboard information. These basics are of course immensely useful for entrepreneurs to know.
Reading and keeping statistics is of course very important. Because this is how you gain insight into the online behavior of your target group(s). Get to know them!
It was another success!
Thank you to all the participating entrepreneurs* for the great conversations and warm contacts that were made! Your active participation and involvement has made the sessions successful.
*Røllesmølle, Rawa, Shellac4U, Hengelo.nu, Twentebad, De Drie Straatjes, Popscool, De Blaker Exclusief, Brok Interieur, Stichting Centrummanagement Hengelo SCH and Ten Eekelder.
The Smart Course is an informative and interactive online marketing workshop with a focus on strategy and efficiency. The Smart Course contributes to the objectives and/or proposition of the Hengelo center entrepreneurs. Are you curious when we will plan the next edition? Then keep following us!
Contact
we look forward to hearing from you
Laureth
Designer