Why UX design is valuable for your business
The term UX design has only really become known in the past few years. It has been around much longer, but with trends shifting, UX has become increasingly indispensable in the process of different media.
The term UX design has only really become known in the past few years. It has been around much longer, but with trends shifting, UX has become increasingly indispensable in the process of different media.
What is UX anyway?
UX stands for User Experience. That is; user experience. This term appears in a lot of industries; from digital products to cars, from utensils to museum visits. Everything used by a person is automatically linked to an associated experience. A UX designer thinks about this experience and tries to make it as positive as possible for both the user and the producer of that product.
From output to collaborative thinking
I myself was introduced to this field a few years ago. As a graphic designer, I became increasingly interested in the "why" behind the choices you have to make as a designer.
Often those choices were based on the client's request, for example; they want to provide information, promote an event or raise awareness of their brand. There was just almost no thought given to the target audience to whom the information came. How does our client's customer react to the piece of information presented to them? What are they sensitive to? What are they stimulated and triggered by? How does that user "experience" the brand we as designers work for?
A few years ago, I noticed that within the online processes at AlienTrick , we were responding too much to our clients' demands and not paying enough attention to the needs and wants of our client's customer; the ultimate user. By using the various methods within the UX field, we are able to take our clients through the process of learning more about the user. UX is woven into the entire online journey, from audience research to user testing. We look at the user experience from start to finish.
Little bits make one whole
Let's work together on your future. Contact.
Userflow
We use a userflow to determine how a user navigates through the website and what his needs are. At what point does the user need what information? This provides good guidance for the wireframe.
A wireframe is a kind of blueprint of the website, in it we define structure and lines of communication without going into style and form. Based on this we can much easier create the actual design. With this we can also easily test whether the assumptions made are correct and whether the 'flow' is easy to understand.
To present the wireframe or design to our clients, we use a prototype. This can be very low-key on paper or worked out in detail on a screen. The prototypes we make at AlienTrick are often mock-ups (examples) of a product that has been made clickable. It just looks real so the customer gets a very good sense of what the final product will look like.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder