ClimaRad

Customer
ClimaRad

Our role
Strategy
Repositioning
Design
Online marketing

Deliverables
Website
Branding campaign
Communication tools

Date
Q3 2022

ClimaRad develops, produces and markets intelligent decentralized ventilation units, low-temperature emission units and smart combinations of these, with the environment and human well-being at its core. ClimaRad aims to develop in the Netherlands from the niche player it is today into a major supplier to the renovation and new construction market.

To achieve this ambition, they enlisted our help. We immediately joined ClimaRad for a number of strategic sessions to determine the (re)positioning and marketing objectives. This resulted in an operational plan that actually came to life in the following weeks.

Operational plan

First, we mapped out what we could adjust and tighten in the short term and what would be addressed in the medium term. Then we started with a Customer Journey session to get a clear picture of the customer journey. We translated this into a new and accessible website that provides optimal information provision and a positive customer experience. Providing optimal information is very important for ClimaRad, because the real story about good ventilation is not being told anywhere. ClimaRad therefore puts its finger exactly on the sore spot in their blogs and explains what still needs to be done in the transition to energy-neutral buildings. In addition, all channels have been set up correctly and the various communication tools have been updated so that everything is fresh and fruity again.

Online marketing

ClimaRad has a story to tell and it is important that it reaches the right audience. So how do we ensure that they reach the larger audience from their current niche position? That's right - putting online marketing to good use. But how do we do that? We do this by optimizing the SEO and continuing to monitor and adjust it, so that ClimaRad remains well findable. In addition, we have a branding campaign on social media, combined with a content calendar for the organic posts, for optimal conversion.

Let's work together on your future. Contact.

Call: 074 76 20 200 Email Contact

Result

Together, we are extremely proud of the result: a beautiful refresh of the ClimaRad brand with a clear and well-organized website, combined with the right tools for online marketing and sales. We look forward to a long and pleasant collaboration. Are you looking for a partner in (online) marketing? Then contact us without obligation!