Rebranding and a new website
Client
CS Opleidingen
Our role
Strategy
Rebranding
Website
Animation
Deliverables
Rebranding
Website
Playbook
Date
Q2 2023
CS Opleidingen is the professional training provider of high-quality on-the-job training for registered case managers.
Working is important. For your self-esteem, social contacts, structure and income security. That is why CS teaches you how to prevent people from dropping out (for a long time). And how to reintegrate them into suitable work as quickly as possible if this does happen.
CS Opleidingen was in need of a fresh new website and brand redesign to match their values and vision. The wishes of CS Opleidingen? A user-friendly website and improve the findability of the courses and important information. A nice challenge for us that starts with defining the strategy.
Strategic session
In such a journey, what is especially important? Right! Your target audience. We started with a survey with questions for stakeholders, the secretariat and alumni. Here we took into account image, usability (UX), core values, competitors, brand typing, mission and vision.
During a strategic session that followed with CS Opleidingen on location in Arnhem, we identified the customer journey and determined archetypes. This formed the basis for the rebranding and the new website. During the customer journey session we also discussed the customer journey model, segmented the target group(s), identified characteristics, and determined the primary target group. In short, very valuable information to move forward with.
A new corporate identity!
Research colors, shapes & typography to match the brand typography of CS Opleidingen; leave that to our designers.
The rebranding resulted in a clear logo, an icon set and a user-friendly website. Of course, we captured everything in a playbook.
Let's work together on your future. Contact.
Launch campaign
We don't want the new website and rebranding of CS Opleidingen to go unnoticed. It makes sense to inform your target audience of these changes, so they know how to find you (again). A launch campaign is the perfect opportunity for this. Based on the preferences of the target group, we opted for a campaign consisting of a video, LinkedIn campaign and an e-mail footer that refers to a landing page with all the ins and outs about the rebranding and new website of CS Opleidingen. Curious about the growth of CS Opleidingen and the path from the old to the new logo? Check out the video!
A successful completion may be celebrated
Together with CS Opleidingen , we went through a beautiful process in which our interdisciplinary team was able to show its qualities. To celebrate the completion and the pleasant cooperation, we treated ourselves to pastries!
Curious about the new website? Check it out here!
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
