Harman Kardon Citation
Customer
Harman Kardon
Our role
Activation campaign
UI design
Video and photo production
Deliverables
Product Videos
Design interface display
Lifestyle and product photos
Date
Q4 2018
Harman Kardon introduces the Citation series; a combination of sublime audio quality and sleek design.
The Citation lineup consists of a series of wireless speakers that can be used both separately and in combination. A new generation of "smart" speakers equipped with Google Assistant.
Global activation campaign
We made some lifestyle product videos for Harman Kardon's new Citation series.
The videos are part of an in-store display campaign for which we also designed the display interface. We also shot beautiful lifestyle and product photos of the Citation series for various communication tools.
Concept
The videos we devised and produced show you how Harman Kardon's Citation series can enrich and make your life easier.
The story gives a glimpse into the life of a couple using Citation's various functionalities. The videos are featured in product displays, equipped with an interactive touch screen we designed, in major electronics stores worldwide.
Let's work together on your future. Contact.
Instore displays
In consultation with Harman Kardon and the display builder, we designed the interface of the in-store displays to be as user-friendly as possible without sacrificing the sophisticated look so typical of Harman Kardon.
Direction & art direction
Citation is a series specifically aimed at the more upscale segment, where there are high demands for the right look and feel of the videos and photos.
AlienTrick organized and supervised the process from A to Z. From production preparation, scouting the location to production and post-production. In the process, the motion graphics and images perfectly reflect the high end quality of the Citation series. In collaboration with NewDay Studio, beautiful videos and photos were produced in a short period of time.
Contact
We'd love to hear from you
Dimitri
Manager of operations
