JBL Quantum TWS Air

Client
Harman

Our role
Concepting
3D animation
Motion graphics
Sound design

Deliverables
Product video
3D stills

Date
Q1 2023

Sometimes it happens that the target audience of a product perfectly matches our own team. Such is the case for the JBL Quantum TWS Air, special wireless gaming earbuds, developed for gamers aged 15 to 25. The passion & skills of our team come together in this new product video.

In three years, JBL has established an impressive gaming product line with JBL Quantum, and the developments keep coming. The JBL Quantum TWS Air is the latest product, where you can wirelessly connect to your favorite game console AND phone at the same time. Curious about a previous collaboration for JBL Quantum? Read more about it in our case on the How to videos.

Sound is survival

As a sub-brand, JBL Quantum has its own unique branding, completely tailored to its target audience.

It contains futuristic and technical elements that perfectly match the concept our team had in mind for the product video of the JBL Quantum TWS Air. A dark, mysterious environment, industrial vibe and tight lighting to focus on the unique selling points and the product. In every shot the attention goes to the earplugs, they are the hero of this video and are therefore strongly highlighted.

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Keep up

The pace in this product video is faster than average, which is a conscious choice.

This way we keep the viewer's attention: the gamer who is used to fast switching and has a good focus. The product's unique selling points, such as JBL Surround™, JBL Dual Source and Ambient Aware & Talkthru, flash by on the rhythmic track.

Dare to dive in

Each objective, stage in the customer journey and platform requires a different design of the product video. That's why we developed it in different lengths and aspect ratios, so that the video looks perfect on YouTube as well as on Instagram. Our motion designers have a real passion for gaming, which makes this video extra cool for us. Here's to the next JBL Quantum production.