Lindt chocolate in 3D at Albert Heijn store

Customer
Lindt Benelux

Our role
Concept
3D animation

Deliverables
Deep screen animations

Date
Q3 2024

Retail marketing & 3D animation

In our daily lives we cannot escape screens. At home, on the street but also in stores. For a consumer, it's a lot to take in. But of course, as a brand, you want your product to stand out and attract attention. That's exactly what the Lindt marketing team wants. For both Lindt EXCELLENCE and Lindt LINDOR they are going to advertise on the vertical screens in Albert Heijn stores throughout the Netherlands. And that should be seen!

We've been allowed to develop video content for Lindt in the Benelux for a long time, for both their social media channels and out of home. But this time we went a step further to see how we could really stand out at Albert Heijn with Lindt EXCELLENCE and Lindt LINDOR. For both product lines we therefore developed a 3D animation with deep screen effect. What exactly is that? We explain it to you.

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Digital Out Of Home

You may have seen it already, the impressive videos of the LED walls in Times Square and Leicester Square where it looks like a watch, car or shoe is coming at you. These are 3D Digital Out Of Home (DOOH) videos with a deep screen effect. What these animations have in common? They are illusions. If you look closely, you will see that each animation contains a frame or frame, and this frame allows you to create depth. And when you stand in the right spot, you experience the product coming at you. How cool is that?

3D effect without glasses

Not every brand gets the chance to advertise in impressive places like the one above, but a deep screen animation can create the right effect in multiple places. Most important? Creating the right illusion and thus testing it properly. For both productions, we created a test setup to fine-tune the illusion already in the first stage of the production process.

Lindt chocolate in 3D

The challenge of these productions is to naturally incorporate the frame that creates the illusion from the right perspective into the animation. With Lindt EXCELLENCE, we took inspiration from the packaging. This works perfectly because of the pre-existing rectangular shape. Lindt's desire to show a range of diverse flavors is then well reflected in the end frame.

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For LINDOR's chocolates, we went a step further by giving the silky chocolate a role. After all, what is hidden in the shiny red wrapper? A clear assignment from the marketing team and to give it extra power, we chose to let the bonbon come right to you. For the recognition of the brand, we end the animation with the two packages that can be found on every supermarket shelf.

So much more than retail marketing

So within retail, this is an effective way to give your product the right stopping power. The goal is to make the consumer pause for a moment when they grab their shopping cart and introduce them to your product. However, this is an effect you can create in more places. For example, consider a trade show or Digital Out of Home screens on the street.

Experience it for yourself

Lindt's deep screen animations are now on display in your local Albert Heijn. Has the Lindt EXCELLENCE bar or LINDOR bonbon hit you yet? Let us know! By the way, did you know that we also localize the irresistible Lindt television commercials for the Dutch market? You can read more about it in this case.