The best abrasives and machining tools
Customer
Magistor
Our role
Strategy
Customer journey
Deliverable
Website
Date
Q4 2021
For nearly 20 years, Magistor has been the leading technical wholesaler of machining tools and abrasives.
They supply a wide range of customers in the high-tech manufacturing, automotive, aerospace, construction, marine and medical sectors. They also serve many other companies in the metal, wood and plastics sectors.
Partnering with the customer
More than its competitors, Magistor looks at the whole process and goes for the best possible return for the client.
By becoming more outward-looking and emphasizing becoming successful together, clients experience more decisiveness and energy in the collaboration. As a company, they continue to continuously develop themselves. They also look at how they can make themselves and the client more successful through new techniques and insights. Intensive collaboration, commitment and inspiring the customer are important qualities in this. A website in which all this is clearly expressed is then essential.
Strategy and customer journey
Based on the goals, ambitions and knowledge of the market, we worked with Magistor to define the brand identity and positioning in a series of strategic sessions.
In addition, we used a customer journey to visualize the customer journey. We translated this into a new and accessible website. A site that provides optimal service and a positive customer experience.
Let's work together on your future. Contact.
We put our shoulders to the wheel together
Through good cooperation with Magistor, we got a perfect picture of their working method and customer approach.
This input provided a good strategic foundation and clarity on what we want to achieve with the new website. The payoff "Working together for success" gives this a clear connotation.
New website
For Magistor, we created a well-organized website that can efficiently help the target audience.
From the customer journey, we created several landing pages that are easily accessible. In the process, we also took care of the corporate and product photography. In addition, new web texts were written based on the new strategy. We also delivered a brand book that clearly shows Magistor's vision and brand guidelines.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
