Magistor online marketing

Customer
Magistor

Our role
Strategy
Creation
Activation

Deliverables
Landing pages
Banner sets
Online marketing

Date
Q4 2022

Magistor is the technical wholesaler in machining tools and blasting media. They are not only a supplier, but also a knowledge partner with professionals who look and advise along with the customer to optimize the production process with sustainable (customized) solutions.

Magistor stands for added value; innovation, knowledge sharing, service and maintaining long-term relationships with its clients. AlienTrick has been engaged to (even) better position Magistor online with this message. Magistor 's website is up and running and is now ready for the next phase. With monthly strategic sessions, we are mapping everything out together and are able to lay out Magistor's vision in a well-founded way and get the best out of the process.

A new webshop

Magistor has developed a new web shop to enhance the service the existing customer is used to and to simplify the ordering process.

On Magistor's webshop, the products are clearly displayed and easy to order in a few steps. In addition, it gives a clear insight into the customer's account. We had an advisory role from UX in the development of the webshop. Think of the layout, various functions such as a search filter and user-friendliness.

In order not to let the launch of this new platform pass anyone by, we created a campaign with clear banners that lead to target group-specific landing pages. Through these landing pages, the customer is taken through the process of signing up for an account and is immediately introduced to the webshop. In addition, we helped set up a digital direct mailing that leads to the same landing pages.

Let's work together on your future. Contact.

Call: +31 (0)74 76 20 200 Mail Contact

Christmas and New Year's Eve

Celebrate the year out and the countdown can begin....

To end the year, we created festive banners for Magistor's socials that were deployed organically. Wordplay such as "a magical Christmas" and "a shining" New Year couldn't fail, of course. In addition, we used these banners to announce something festive.

Celebrating 20 years

After the New Year's message, we deployed weekly banners that mysteriously counted down to Magistor's 20th anniversary. To top it off, a festive landing page with fun content to get an impression of the past 20 years. And of course, an anniversary logo for various celebratory assets should not be missing.

HR campaign

Due to the growth of Magistor, they are looking for employees, for this we created a recruiting HR campaign. After analyzing the market, we came up with a strategic plan. Initially, the short-term goal is to fill 3 vacancies, then to expand in the future.

We optimized the 'working at' page and the vacancy landing pages to enthuse the target audience. These pages were accessible through an eye-catching banner set with good call-to-action via an account-based marketing campaign and organic posts on social media.

Online marketing

Monthly content sharing

For Magistor, we developed a content calendar so we can post in a structured and automated way. We meet monthly to discuss the content for the following month and go over the previous month's statistics so we can make adjustments as needed.