Philips X-Line ISE 2020

Client
Philips

Our role
3D Animation
Motion design
Graphic design

Deliverable
Product video

Date
Q1 2020

Last year we visited the ISE, Integrated Systems Europe, the world's largest Professional AV and System Integration exhibition. We did this for a reason: many of our customers and partners are at this show and it is always a great time to talk to each other again.

Of course, we then especially take a look at the stands where our productions are on display, including the Philips X-Line product film, specially developed for the X-Line videowall.

Philips X-Line in brief

Suitable for static and moving content, ProWhite technology, 4K videowall with extremely narrow edges: these are the unique selling points of the Philips X-Line that are relevant to both ISE 2020 visitors and online website visitors and form the basis for the video.

With the Philips X-Line, you have the opportunity to optimally set up your conference room and make your appointments run smoothly. By building the video in 3D, it is possible to explain the scalability and the different applications of the product in a short way.

Positioning & content

The Philips X-Line is a particularly interesting product for the corporate audience.

Because of its narrow bezels and sharp contrast, it is possible to put together a videowall that allows everyone in the meeting room or auditorium to properly view and read the content on the screen. The positioning of the product is relevant to what we show on the screen: tables, graphs and bar charts. Content that appeals to the target audience and they recognize from their daily lives.

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Animating in 4K

At the show, the video was shown on a 3 x 3 X-Line videowall in 4K.

A videowall that you also see in the video: X-Line inception! A 4K video that our motion team set up so that last-minute changes could be made. Ideal for when a video may be produced in a short time frame with a tight deadline.

Scholarships in the future

Developing a video for both trade show and online use is something we see less and less of at the moment.

The need has changed. Corona provides inventiveness, as we have seen with live registrations & online business events. Yet we still like to think back to the many trade shows and great content as we were used to before 2020.