PPDS & Oracle Red Bull Racing
Customer
PPDS
Our role
Strategy
Concepting
Design
Film Production
Photography
Deliverables
Campaign concept
Key Visual
Visuals newsletter & website
Merchandise
Promovideo
Video case study
PPDS has been the official Team Supplier of Oracle Red Bull Racing for several years now, supplying high-performance displays to the reigning world champion's Formula 1 team. This collaboration required more than just visibility.
It called for a campaign that engages customers, makes energy tangible, and links the power of technology to top-level sport. The ultimate highlight was the shoot in the Oracle Red Bull Racing Paddock Club™ during the Zandvoort Grand Prix.
DNA PPDS & Oracle Red Bull Racing
Together with PPDS, we therefore developed a loyalty campaign in the form of a competition, completely in the character of Formula 1.
To shape this campaign, we went looking for the similarities between PPDS and Oracle Red Bull Racing and these were abundant: partnership, teamwork, ambition, focused on the future, creative, unique and always going for the highest achievable.
Driven by partnership
So the slogan for the loyalty campaign was quickly found: Driven by partnership.
PPDS sees its customers as partners and is committed to maintaining and successfully continuing this relationship. Just like Oracle Red Bull Racing, they are driven to go for the highest possible. Many brainstorming sessions with the PPDS team have led to a complete interpretation of the loyalty campaign, from game concept and merchandise to full visual elaboration. Want to get into the right mood in advance? Check out the promo video, in which the DNA of PPDS & Oracle Red Bull Racing comes together.
Let's work together on your future. Contact.
Formula 1 Heineken Dutch Grand Prix
PPDS is an international player and all European partners could join the challenge. The ultimate prize? Tickets to the Grand Prix at Zandvoort & Monza with even exclusive access to the Oracle Red Bull Racing Paddock Club! A fully catered experience culminating in the race on Sunday. Enough reason for Raymond, Kelly, Dennis & Dennis to spend a few days in Zandvoort aan Zee in the run-up to the Grand Prix. This time not for a beach vacation; start your engines.
Lights out and away we go!
The absolute highlight of our collaboration with PPDS was the shoot at the Zandvoort Circuit prior to the Formula 1 Heineken Grand Prix where the LED Wall consisting of Philips L-Line 9000 series was built up in the Paddock Club.
Formula One teams are on the road a lot with 22 races on the calendar and have little time to build everything up each weekend to drive the first free practice sessions on Friday. So, for the reception area in the Paddock Club, it is important for the Hospitality team to have an impressive LED Wall that has high-quality images, is easy to transport and quick to set up. We were able to see firsthand how fast that goes! Let's just say that Oracle Red Bull Racing's pit crew is not the only one working extremely hard for a top result
A video case study is the perfect way to show how the partnership with PPDS and Philips' products are the solution for Oracle Red Bull Racing. New partners see and hear the added value of working with PPDS, as Team Principal Christian Horner emphasizes, "The emphasis on teamwork, partnership and innovation, and the entrepreneurial and agile ways of working at PPDS made them the ideal partner for us."
Wave the chequered flag
A powerful video case study rounded off the loyalty campaign and completed the story. The responses from partners and their involvement during the activation confirmed the effect: the campaign not only strengthened the relationship, but also reinforced confidence in PPDS as an innovative partner.
The collaboration between PPDS and Oracle Red Bull Racing will continue. This provides scope to further develop the loyalty strategy and engage new markets. The ambition remains the same: to bring partners closer to the brand and connect technology to experience.
Are you curious about how you can improve customer loyalty and relationships, or what kind of campaign would best suit your objectives? Feel free to contact us; we are happy to help you find the right solution.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
