Content as fuel!
Content is the fuel for successful modern marketing. Every communication expression, (digital) out of home campaign, web page and any other form of advertising requires content, online and offline.
With good content you deliver performance and with it your brand offers a great customer experience. Content for online marketing, (digital) out-of-home, translating key visuals or creative concepts. We can inspire and help you.
In modern life, we are constantly bombarded with content. Good content creation ensures that your content really does what it's supposed to do: inform your target audience, differentiate your brand and connect your audience to your brand.
Good content tells your story
In modern life, we are constantly bombarded with content.
Good content creation ensures that your content really does what it's supposed to do: inform your target audience, differentiate your brand and connect your audience to your brand.
Content that converts
We advise, devise and/or take care of the translation of your key visual or creative concept. We set up a content strategy or content planning with you.
The ideal content strategy includes a good description of multiple touchpoints; after all, one picture or advertisement does not make a content strategy. A content strategy requires an integral approach and consists of a combination of online and offline resources that fall under one creative concept. You want these resources to all inspire and appeal to your target group in the same way, that they all feature the same key visual and that your brand experience remains intact. You want them to excite, inform and engage your target group on a personal level. That is what we aim for: a long-term relationship between your brand and your target group.
Let's work together on your future. Contact.
With the right content, you can excite, inform and engage your target audience.
(Digital) out of home
Out of home advertising includes all advertising that a consumer encounters outdoors, both digital and printed.
Placing a campaign image in public spaces, at times visible from public roads or in high traffic places where there are many visitors such as a train station or event. Most out of home advertising is aimed at generating name or product awareness. We carry out these out of home campaigns for, among others. Gemeente Hengelo, Harman/Kardon, JBL, Metropool and LG.
Examples of out of home advertising
- Roadside sandwich boards
- Mega banners or digital signs at stations and airports
- Abri's and advertising on buses and streetcars
- Posters in waiting areas and waiting rooms
- Billboards along the highway
- Digital out of home (DOOH) such as narrowcasting
Optimize your brand awareness with content
We track your growth you increase your online presence and optimize your web traffic. We help you with an online content strategy to attract organically relevant visitors to your website. We strategically deploy content through desired channels to appeal to your target audience.
Various types of content
- Animations; subtle or just powerful animations to optimally lead visitors to the desired call-to-action.
- Visuals & images; we optimize images so that they are visually appealing, always fit within your visual identity and are technically fast and usable.
- Photography; our photographers go out or rant in our own studio to produce the very images that appeal to your target audience
- Sound; sound triggers in combination with the right animations or films. We edit, edit or develop the best sound sets!
- Video; we form a team, scout a location and the models, write the script and arrange shooting days.
Smart content
Smart content brings visitors a personalized experience: we always show your visitors the right images, texts and atmosphere.
We make sure that your visitors see the right offer immediately and do not have to go through a long search on your website first.
Some features of smart content
Smart content based on lifecycle stage;
What stage of the buyer journey is your visitor in? It is possible to set up smart content based on the lifecycle stage. For example, you can offer someone who is visiting your website for the first time top of the funnel content and an existing customer a demo of a new product.
Smart content based on location;
based on a visitor's location, we can deploy smart content in multiple ways. Does your visitor speak German? Then this visitor will only see a German website, directly and without a language choice. But we also show what a visitor identifies with!
Smart content based on personal or company data.
We personalize the salutation with name, job title and gender. But also the CTAs, buttons and emails we send from the webshop/website.
Content creation roadmap
A good roadmap is necessary to arrive at the right content and deploy it at the stage where we want to activate the target audience.
1.Determine your objectives.
What do you want to achieve and what do you think you can achieve? Together we define these objectives
2. Everything revolves around your target audience.
Who are they, what do they do, where are they and what moves your target audience? We try to use data and interviews to find the answers to these questions, among others.
3. Answer questions from the target audience.
Work from the needs of your target audience. What is your target group working on and what specific questions are coming from your target group?
4. What content is enticing and what are the activating means?
From the target group information we set a content strategy so that we can activate the target group with the right means and within the right phase in the customer journey.
5. Content calendar and asset tracking.
We want to keep the publishing and creation process clear. A content calendar or asset tracker is essential in this, we know what we are going to deploy when and through which channel.
6. Creative alternation.
We alternate deployments: from blog to visual, so your target audience encounters a different form of your brand at every moment.
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We are your content partner
We translate communication objectives and content strategy into intelligent, credible and effective touchpoints. In doing so, we deploy the entire distribution portfolio: from (digital) out of home to banner campaigns, from e-zines to content platforms, from events to communities, from animations to videos.
But we don't just produce content, we can take care of the entire process from creation, distribution, conversion to optimization. We do this we like to do and data-driven, from which we continuously learn from previous deployments to get as close as possible to your target audience with the right message.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder