The smart course
Due to success, this course will be launched again!
After 2020 and 2021, this is the third edition of The Smart Course. When you say "Social media" and "Online marketing," everyone often knows roughly what you mean, but what exactly does it mean? And how do you best deploy it for your business or store? We understand like no other that you have a lot to deal with in this dynamic online world.
That is why SCH (Stichting Centrummangemant Hengelo) and AlienTrick offer especially for the inner city entrepreneurs of Hengelo and our AlienTrick customers the course The Smart Course to build a bridge between your online and offline (marketing) communications.
A complete, interactive and practical course
In addition to The Smart Course As several inner-city entrepreneurs have already taken it, we now also offer a number of in-depth courses. Once you have mastered the basics, of course you would like to be able to go a step further.
Each course consists of 3 or 4 sessions, which make up 1 complete course. Each course is approachable, open to everyone and contains many practical topics, directly applicable to your issue and/or need. And you'll be provided with lots of tasty snacks and drinks! 😄
Which course are you signing up for?
Check out the 2022 courses below:
- The Smart Course - Basics
After this course, you will know everything about social media that you need to know as a business user. (Especially read our blog about the first edition and the second edition of The Smart Course and get a good idea about this course). - Working with Google Analytics
After this course, you will be able to create and read your own reports in Google Analytics 4 and Google Data Studio. - The content strategy for my business
After this course, you'll know how to manage your social channels and what content should be online when. This will make your content more valuable. - Social shopping for my store
After this course, you will know how to link your e-commerce environment to your social media and how to use it. - Content creation for the advanced
After this course, you'll know how to create good content. Among other things, you will learn how to take photos, how to write conversion-oriented texts, what hashtags to use and so on.- Starts on Tuesday evening, Oct. 11, 2022.
(4 Tuesday evenings: Nov. 1, 8 and 23, 6:15 p.m. walk-in)
- Starts on Tuesday evening, Oct. 11, 2022.
Let's work together on your future. Contact.
| The Smart Course topics | Prices p.p. (excluding VAT) |
|---|---|
| 1. The Smart Course - Basics | € 495,- |
| 2. Working with Google Analytics | € 495,- |
| 3. The content strategy for my business | € 495,- |
| 4. Social shopping for my store | € 495,- |
| 5. Content creation for the advanced | € 595,- |
| The Smart Course topics | Prices p.p. Hengelo BIZ entrepreneur (excluding VAT)* |
|---|---|
| 1. The Smart Course - Basics | € 100,- |
| 2. Working with Google Analytics | € 100,- |
| 3. The content strategy for my business | € 100,- |
| 4. Social shopping for my store | € 100,- |
| 5. Content creation for the advanced | € 200,- |
Where and when?
All sessions take place at AlienTrick at Oosterveldsingel 51 in Hengelo. Walk-in on all evenings is from 6:15 pm and we start at 6:30 pm. The evening will last until approximately 8:30 pm.
We will start in mid-February.
We will communicate which dates are final after all registrations have been received. Please note that groups will be split between Tuesday and Wednesday evenings for 3 or 4 consecutive weeks.
Sign up!
Sign up quickly now and join this fun course!
Sign up can be done through thesmartcourse@alientrick.com or contact us using the form below. Have any questions? Ask them! Call us at 074 76 20 200 or send us an email.
We look forward to seeing you!
Due to current corona measures, the groups are no larger than 10 to 12 people, which means that two registrations per company are valid. This allows everyone to sit at a safe distance from each other. This also allows us to have more attention and focus per company. Are there more applications? Then we will pick additional dates. Are there fewer registrations per course? Then it will be cancelled and everyone will be notified. In addition, unfortunately, there will be no closing drinks.
Let's work together on your future. Contact.
Learning by doing
We believe in: learning by doing. We are not just sending information, but we will have open conversations with each other and there will be various assignments.
The various assignments include:
- Quick wins: adapt online marketing strategy
- To-do: Online branding checklist
- How-to: Setting up and managing your content calendar
You will also be given homework so that in the following sessions we can look at what has improved and what you have learned. Be sure to read our blog about the first edition or the second edition of The Smart Course and get a good idea about this course.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder