Meet the Harman Kardon Aura Studio 3

Client
Harman Kardon

Our role
3D Animation
Motion design
Concepting

Deliverable
Product video

Date
Q3 2020

Harman Kardon produces speakers for a universal market, with each continent requiring a different approach. All the greater the challenge of developing a concept for a product video that appeals to everyone.

At the Harman Kardon Aura Studio 3 , it is immediately clear what it is all about: Perfect audio meets perfect design.

Visually stunning sound

Harman Kardon gave us complete freedom to develop an abstract and dramatic concept for the Aura Studio 3's product video.

For us, the ultimate opportunity to put our heads together as a team to come up with an impressive script. The Aura Studio 3 has some special features that we wanted to highlight, such as the ripple design and ambient lighting.

Immersive world

We created an abstract world where the speaker's unique characteristics are depicted and provided with the textual animations.

The speakers in the Aura Studio 3 deliver 360-degree audio. To show the effect of this, we use the ripple effect which is also reflected in the design of the speaker. We wanted to drag the viewer into the fantasy world as they learn more about the specifications of the Aura Studio 3. Hence, we chose atmospheric music provided with vocals to enhance the immersive nature. Minor spoiler alert: at the end of the film, you'll see that the Aura Studio 3 is "just" sitting in your living room.

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Synergy

The Aura Studio 3 is a unique speaker in Harman Kardon's extensive product range.

We previously developed product videos for the Harman Kardon Fly. To create unity between the different videos, we chose to recur specific style elements, such as the marble spheres. The result is an impressive, abstract product video that, due to its delivery in different languages, further meets the needs of the target audience.