IamFluidics positioning and rebranding

Customer
IamFluidics

Our role
Strategy
Positioning
Branding

Deliverables
Website
Photography
Letterhead
Business cards
Presentations
Brochure

Date
Q4 2020

IamFluidics started as a UT spinoff in microfluidics and developments are moving fast, so fast that it was time for a clear strategy and a new corporate identity with a focus on different markets and target groups.

The results are reflected in the new website, stationery, business cards and presentations.

Microparticles are everywhere

IamFluidics specializes in creating and manipulating tiny liquid droplets and developed a revolutionary platform technology for this purpose: in-air microfluidics technology.

This makes it possible to develop high-quality microparticles on a large scale. They are used in many applications and industries, think personal care, life science, pharmaceutical and biomedical products.

Strategy & customer journey

Based on the goals, ambitions and knowledge from the market, we determined the brand identity and positioning during a strategic session.

IamFluidics' technology is deployed for different brands, each with its own market, target group and characteristics. Determining the different customer journeys was the starting point. We translated this into a new visual identity, pay-off and website. We also looked at the brand architecture with which IamFluidics will address the various vertical markets.

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Revolutionize microparticles

Starting such a journey from a strong strategic foundation is essential.

When developing each communication tool, you reason from the customer journey, so that your target audience will feel addressed and you will reach your goal. For Iamfluidics, we designed a powerful logo with a clear and recognizable logo in which microparticles play a leading role. We charged the brand with the ambitious payoff 'Revolutionize microparticles'. We implemented this in a new, clear corporate identity.

Rebranding

The new strategy and corporate identity are well reflected in the fresh, modern and user-friendly website we developed for IamFluidics.

Not only the website has had an update. The new, fresh style can also be found in the business cards, stationery, powerpoint presentations, photography and the SenSphere brochure.