JBL Endurance Peak II

Customer
JBL

Our role
Motion design
3D Animation
Concepting

Deliverable
Product video

Date
Q3 2020

To determine the ultimate strategy for promoting a product or service, it is important to be able to dream the desires and characteristics of your target audience.

The better you know your target group, the more strategically you can market your product or service. The JBL Endurance Peak II, wireless in-ear earbuds especially for athletes, is one such product with a very specific target audience.

A serious work-out deserves serious gear

JBL is known for its signature JBL Pure Bass sound, but within the Endurance Series, it takes more to win over the customer.

The JBL Endurance Peak II is designed for the athlete aged 18 to 30 who goes the extra mile. They take their training sessions extremely seriously and will do extensive research before clicking "Add to my cart. They are looking for the product that upgrades their workout: the earbuds that fit perfectly, make the workout easier and help motivate them to persevere. The trick then is to develop a concept that the young, cool and fanatical athlete JBL is targeting can identify with.

Never hurt, never fall out

When writing the concept, we determined which product features will be decisive in the purchase based on the profile of the target audience.

The JBL Endurace Peak II is wireless, has a nice design and long battery life, but what's really going to convince the target audience is that these are the earbuds that won't bother you during your workout. This is due to the ergonomic fit that you can adjust to your ear as well as the fact that the earplugs are sweatproof, which means you won't lose your earplugs even after a hard workout session. It's the headphone that does the job and you can see that in the video.

Let's work together on your future. Contact.

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Target your audience

We focus entirely on the product, with different backgrounds and 3D assets explaining the features.

The colorful, playful and fun design of the 3D product video is in keeping with JBL's young style. In the music, you recognize the sporty character of the target group through the accelerated breathing and high rhythm. This product video shows that knowledge about the target group is essential for positioning the JBL Endurance Peak II.