How-to JBL Quantum

Customer
JBL

Our role
Script
Design
Video production

Deliverable
How-to video

Date
Q4 2020

The time has finally come: your product is in stores and can be ordered online in web shops. Based on the strategic marketing plan, you promote your product so that it flies out of the stores. Many people study the ease of use online by looking at reviews before making a purchase. But, of course, it doesn't stop there. Even after the purchase, it is important that your target audience has an optimal product experience.

We have arrived at the care phase. Enhance brand perception and ensure a good product experience. What can you do to properly target your audience in this phase? For example, create a how-to video, as JBL asked us to do for their new JBL Quantum gaming headsets.

Timing and application

With the JBL Quantum gaming headsets, JBL is targeting a specific audience at the right time: Gaming is booming!

Global E-gaming events reach thousands of viewers on various platforms. During the Covid pandemic, the demand for good gaming headphones increases. To ensure that gamers return to JBL for their next purchase or recommend the product to their friends, in addition to the quality of the product, the care phase is very important. With a how-to video, it is possible to explain in a clear way any questions about the installation process, the use of the microphone or the connection of the headphones with the different devices.

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Tune in to your target audience

It is possible to explain a product in various ways, such as a manual added to the product box.

But how do you actually research yourself? We know the answer: online! So does the target audience of the JBL Quantum Series. It is fast and the search engines are always nearby. In addition, the target group finds itself online quickly when using it.

"Based on the right search terms, they come out to the website where the videos are. With the right call to actions, you can make sure they also visit other pages on the website: and of course that's what you want!"

JBL

How-to in video

Make it easy for your target audience and create a short, quick video that is interesting to them.

Show what to do without the user having to read long texts. The how-to videos are informative in nature and fit both the brand and the target audience in terms of style. We created three videos that cover the most important topics: How to connect, How to use the microphone & How to pair. The JBL Quantum Series includes seven headphones with different options, all of which are covered in the videos.

The strategy

What does the care phase look like in the customer journey your target audience is going through?

What does the care phase look like in the customer journey your target audience is going through? By providing insight into this it is possible to engage your customers and provide them with even better answers to their questions. You ensure that they come back more often and perhaps even become ambassadors of your brand! After the purchase of your product or service there are plenty of opportunities to capitalize on from a strategic marketing point of view. Wondering how we can help you? Read more about what we do to achieve the ultimate result together with you.