Together. Energy. Transition.
Customer
Kersten Techniek
Our role
Strategy
Repositioning
Rebranding
Design
Deliverables
DNA and playbook
Website
Adoption plan
Corporate clothing
Bus lettering
Date
Q4 2022
A fossil-free future is all about large-scale electrification and heat transition. Kersten Techniek is working on collective fossil-free systems for heating and cooling, developing more and more new technologies to accelerate this energy transition.
Kersten Techniek has embarked on a new path with a corresponding new mission and vision. To get this better on the map, they started a repositioning process with us, which we will translate into a new branding and website.
Strategy
Good marketing starts with a well thought-out strategy. In particular, we want to get a sharp focus on what distinguishes Kersten Techniek as a company (USPs), what brand values they operate according to (DNA) and what target groups they see as ideal customers.
By already involving stakeholders from different departments at this stage, support will increase and we can count on more intrinsic motivation to actively participate in our future marketing activities. This also contributes to unity and shared direction.
Let's work together on your future. Contact.
Positioning
We began with an internal and external survey to gather input. We then addressed this input in a strategic session with stakeholders.
From the renewed corporate strategy, we translated it into objectives for each market and target group. We also used a customer journey to determine who the reference persons are and mapped out which communication channels play a role in this. It is important that the target group can identify with the look and feel of the brand. We do this by determining the brand character of Kersten Techniek.
DNA and playbook
Now that we understand what the target audience wants and what the market is like in which they move, we can start capturing everything in a DNA and playbook. Who is kersten Techniek, what is the brand character of Kersten Techniek, what are the talents and how do they tell their story? But we also describe how Kersten Techniek can respond with communication to the aspirations of the target groups and what means we use in which phase. A great start for setting up branding.
Let's work together on your future. Contact.
Rebranding
Based on the propositions, we set up a wireframe, which we use to determine the new structure and navigation of the website. We reused the existing elements as much as possible and made the website appealing to the main target groups. The result is a clear, well-organized and user-friendly website.
What do the staff who wear the clothes and ride the buses think of the rebranding? Do they feel comfortable with it, can they proudly stand behind the brand Kersten Techniek ? You can only find this out if you include this group within your company in the process. We did this by occasionally giving them a sneak peek at the branding process. And during the Christmas party the new corporate identity was unveiled, by showing a completely stickered bus and a clothing set.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
