Coffee is no longer written with a K....

Customer
Qoffy

Our role
Strategy
Name Creation + Positioning
Branding

Deliverables
Visual Identity
Various means of communication
Website

Date
Q1 2020

It had been simmering for a while, but as of December 1, the time has come - SVA Automaten has a new name: Qoffy.

With this new name, we helped them better stand out in the coffee market. A fresh (like Qoffy's coffee) start...

Coffee Concepts

SVA Automaten, thanks in part to the acquisition of Richard Courant Koffieservice and Berghe coffee & more, was in need of a new name and positioning.

In collaboration with BJVH, with the strategic repositioning of SVA, we launched the new brand Qoffy. With its coffee concepts, Qoffy - Coffee Concepts unburdens entrepreneurs with everything in and around coffee.

Activation

To move forward together as three existing brands under a common new name is a challenge.

How do you inform all your existing customers? How do you simultaneously increase your market share? How do you activate the new brand? When do we roll out which communication tools where? ... We made sure, thanks to good preparation, that the transition to the new brand Qoffy (coffee) went smoothly.

Let's work together on your future. Contact.

Call: +31 (0)74 76 20 200 Mail Contact

Great things start with great coffee

In addition to a new visual identity, activation campaign and various communication tools, we also took care of the online activation.

The old websites were replaced with an Umbraco website starring Quint (the face of Qoffy). The result is the user-friendly, conversion-optimized and modern website Qoffy.co.uk.

"Thanks to the combined efforts (and good coffee) a super result that we can all be proud of!"

M. Ter Riet
Sales & Marketing - Qoffy

Ain't no party like a coffee party

After months of hard work, good teamwork and thanks to many cups of good coffee, the results are worthy.

Naturally, the (internal) launch of the new Qoffy brand requires a good party! At a beautiful location we surprised all employees with blue bubbles, a fashion show, a gift package and the of course the unveiling of the new logo.