Customized software for Smart Talent Grid
Customer
Smart Talent Grid
Our role
Strategy
Name creation
Custom software
On- and offline campaigns
Deliverables
Custom software
On- and offline campaigns
Date
Q3 2017
Jeroen Boerkamp supervises students in the technical industry under the name Technisch Werk Nederland/Twente. In order to better bring schools, companies and talents together he needed a smart solution, with this question he knocked on our door.
Together, in creative sessions, we shaped an idea and thought about its further technical implementation. The result: customized software that makes matches based on an algorithm: Smart Talent Grid.
A match based on an intelligent grid
Smart Talent Grid makes matches based on students' social skills, character and ambition, ensuring that the right job-seeking talents, schools and businesses find each other.
For this, we developed custom software with an algorithm that can make these matches: the heart of Smart Talent Grid.
Strategy
To generate more brand awareness, we wrote an overarching strategy. Smart Talent Grid targets three audiences: talents, schools and employers.
For each target group, we wrote a separate strategy aimed at conversion. In doing so, we cleverly used a mix of online and offline campaigns.
Let's work together on your future. Contact.
Result
In July 2017, the website went live and all the campaigns started. Together we counted down and toasted the going live.
The best thing about this project was that we were allowed to think about everything, from name creation to strategy, from design and development to the campaigns. A wonderful total package! We are extremely satisfied and proud of the end result.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
