Get started with your content strategy

A strong content strategy starts with clear decisions. Who do you want to reach? What do you want to communicate? Through which channels? And what do you ultimately want your content to achieve? With the Content Canvas, you can map out these elements step by step. You’ll reflect on your value proposition, goals, target audience, channels, content formats, communication style, planning, and desired outcome. This quickly gives you an overview and lays the groundwork for your content strategy. The canvas is interactive and helps you flesh out your ideas and identify any blind spots.