DaVinci Academie: Collaboration with AlienTrick

Customer
DaVinci Academie

Our role
Design
Content creation
Online marketing
Website optimization
2D animation

Deliverables
Campaign concept
Email marketing
Organic and paid content
SEA & Social Media online marketing
Landing pages
Animation

Date
Q1 2024

DaVinci Academie is the educational movement for elementary school students. They offer a unique teaching method that revolves around thematic work and world exploration. With themes such as "Weather and Water" and "Egyptians," the seven curricula are integrated.

Also by providing space for individual coaching from teacher to child, DaVinci Academie offers the opportunity for early discovery and further development of talents. With 23 years of experience, they inspire more than 60,000 children annually.

The 7 curricula

So, as shown above, DaVinci offers unique and educational learning materials for elementary school through the 7 Learning Lines, but ensuring that these materials are actually used requires a strategic approach. The goal is therefore to bring DaVinci's teaching materials to the attention of both new and existing clients. This was our starting point and on this we created a targeted (online marketing) campaign. How? You can read that below!

''If everything is possible and everything is allowed and everyone cooperates: what does your ideal education look like?''

DaVinci Academie

DaVinci Academie DaVinci Academie DaVinci Academie DaVinci Academie \ Admire Discovery Growth Learning Adventure \ DaVinci Academie \ Vewonder \ Ontdek \ Groei \ Leren \ Avontuur \ DaVinci Academie \ Vewonder \ Ontdek \ Groei \ Leren \ Avontuur \ DaVinci Academie \ Vewonder \ Ontdek \ Groei \ Leren \ Avontuur \ DaVinci Academie \ Vewonder \ Ontdek \ Groei \ Leren \ Avontuur \

Mapping the customer journey

With the desire to go live with the campaign quickly, we kept a tight schedule. First, we started with a survey completed by the DaVinci team. Based on these results, we immediately started developing the campaign concept. During a joint strategic session we discussed the results of the survey, the target groups, the customer journey and the new campaign concept. This session proved extremely valuable, as we learned a lot about DaVinci Academie and its target group. The campaign concept was well received and required only minor adjustments before it was finally approved.

After we fully developed our advice on the online marketing strategy, we started working on the banner sets. In them we integrated the key visual of the campaign that will be used throughout the online marketing campaign. A key visual is an image that identifies your company or product. We then created an animation that can be used both as a (YouTube) pre-roll (a video ad that is played prior to the video the website visitor actually wants to watch) and can be shared organically on social media. We designed and built the campaign's landing pages, placing the key visual prominently in the header for instant recognition. We also made some optimizations on the current website, such as structuring the footer and making the DaVinci logo uniform on the website and in the forms.

New versus existing customers

We split the target audience for the campaign into two categories: new customers and existing customers who may be interested in the new learning materials. Therefore, we created two identical banner sets, but with different calls-to-action (CTAs). The same goes for the two landing pages; although the information largely overlaps, one is more focused on new customers and the other on existing customers.

Let's work together on your future. Contact.

Call: +31 (0)74 76 20 200 Mail Contact

Online marketing

We launched an online marketing campaign, focusing on different areas, such as SEA, social media and content creation. For SEA, we are targeting new customers through Search, Display and Pre-roll ads. On social media, we target new customers on Meta (Facebook & Instagram) and Pinterest, while we target existing customers through LinkedIn, using a supplied ABM (Account Based Marketing) list.

To clarify our strategy, we would like to explain how we specifically deployed the banner sets on various assets. The two identical, paid banner sets are deployed on 1. Meta (Facebook & Instagram) and Pinterest and 2. on LinkedIn. This choice was made strategically because at LinkedIn we can specifically target existing customers through the provided customer list.

We also developed an email marketing newsletter, which was sent to existing customers and yielded positive results.

Organic content is posted on Meta and Pinterest. To optimize this, we first cleaned up and aligned all channels with a unified header, avatar and matching bio. Then we developed a content calendar with different headings, which in turn are aligned with the behavior of the various social media channels. Example: Pinterest is especially suitable for inspiration, where users get ideas and save "pins," so we place aesthetic images and textual ideas there. With this analysis, we place the most appropriate posts on the right channels.

DaVinci is good at maintaining and posting their social media channels themselves. To ensure uniformity and quality content, we have established guidelines for ad hoc posting. These spontaneous posts are used in conjunction with our scheduled posts, making them complement each other. The consistency and sharing of content, such as posts and images provided by schools and teachers, reinforce each other and contribute to the growth and success of DaVinci's social media channels.

We are tremendously inspired by DaVinci and proud of this campaign!