Own beer tastes best
Client
De Monnik Dranken
Our role
Web and software development
Strategy
UX/UI design
Deliverable
Website
Date
Q1 2020
When Hendrik Olde Monnikhof sold champagne lager with his dogcart in Oldenzaal and the surrounding area in 1918, he could not yet foresee that his company would grow into a national beverage wholesaler.
The 3rd and 4th generations are now at the helm, along with more than a hundred employees. The leading Oldenzaal family business is a wholesaler, brand brewer and importer of various beverages. Their clientele includes wholesalers, retail organizations, liquor stores, wine merchants, specialty stores and catering establishments throughout the Netherlands.
We(n) are partners
De Monnik Dranken continues to grow and therefore also needs a reliable online partner. We can assist De Monnik dranken from A to Z in the online world.
But before we started with the basics of a website, we started working on a (new) strategy. Who is de Monnik Dranken? Who are the target groups and what do they want to achieve with the new website? With the help of an extremely extensive UX trajectory, the strategy was implemented in the website and, based on that, the website was further developed.
New recipe
The challenge was to make all products manageable. A prerequisite for this was building the website with a link to the PIM system (Product Information Manager). Specific information should come from the PIM system and all other information De Monnik Dranken wanted to manage itself.
But that is only one part of the entire website. From the customer journey, we also created different landing pages so that we could serve the different audiences in the most efficient way.
Let's work together on your future. Contact.
Triple
The PIM system contains 9600 products offered through the website. De Monnik Dranken focuses on some of these products, which they give extra attention to due to exclusivity.
On the website, we have given these products a prominent place within the three pillars: Wines, Spirits and Club & Party Drinks. Each pillar was given its own landing page that carries its own message. Each in its own way. For example, for the Wines page, we built an interactive map to highlight how many different wineries De Monnik Dranken imports.
Cheers!
Together, we are extremely proud of the result: a crystal-clear and attractive website with which De Monnik Dranken completely serves its clientele.
It's okay to toast to that. Check out the website here!
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
