Telecomvision explained

Client
Telecomvision

Our role
Motion Design
Character Design
Concepting

Deliverable
Explainimation

Date
Q3 2020

Telecomvision offers independent advice in a complex digital world. Here you can think of procurement or tendering of telecom in ICT. They also offer support in the implementation of ICT, telecom and home automation solutions.

In short, complicated material that is important for any organization. A so-called explainimation lends itself well to conveying professional information to the target group in a comprehensible and manageable way. The combination of illustrations, textual animations and voice-over provide a good explanation of what Telecomvision does.

Looking for the right balance

To ensure that an explainimation has the right effect on the target audience, it is important to develop a recruiting and inspiring video.

The balance between the amount of information, the right triggers and alignment with the target audience is essential here. Telecomvision focuses on the B2B market and serves different sectors within it. For this video, we primarily focus on one of these sectors: healthcare institutions. It is important to make clear to the target group exactly what role Telecomvision plays within these processes: they are the spider in the web, coordinating and ensuring that the right parties are connected.

Explainimation explained

Telecomvision is a big believer in a complete and transparent process, so the animation covers their process from start to finish.

The power of an explainimation lies in the combination between the key-elements: illustrations, textual animations and voice-over. These elements reinforce and complement each other, with the voice-over forming the basis for the construction of the animation. What you hear will be reflected in images, both illustrative and textual. The advantage here is that you don't have to explain everything explicitly: show them instead!

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Recognizability in illustration

For Telecomvision, we developed an illustrative 2D style that fits both the corporate identity and the target audience.

For example, we chose to incorporate the characteristics of the target audience into the illustrations: the characters wear doctors' coats and are in hospitals and nursing homes. We took a sustainable approach to the process: with the same voice-over and structure, it is possible to have an animation developed for the other target groups within education, retail or logistics. By adapting the illustrations, it is possible to bring back recognition for these sectors as well.

And then this

Statistics and research show that people are increasingly watching videos without sound.

To make the animation comprehensible even without audio, we chose to show the main lines of the voice-over textually. This makes it possible for everyone to find out more about what exactly Telecomvision does, even if you are sitting in the silent compartment and have forgotten your headphones.