Fitrum

Customer
Fitrum

Our role
Strategy
Creation
Activation

Deliverable
Branding
Website
Animation & presentation
Online marketing

Date
Q2 2022

You have developed a new innovative product, but how do you market it? For many companies, start-ups and even sole proprietorships, this often turns out to be a still unclear and difficult question. For the Fitrum brand, a unique product developed by glass manufacturer Fineo and sustainable wood producer Finti, we defined the strategy together.

We do this during a number of strategic sessions so that both parties can form a clear picture of the target groups, the market in which they move and who has the decisive roles. A great starting point for setting up the branding, so too for Fitrum.

Designing from strategy

During such a strategic process, a lot of useful information comes up. This gives us the opportunity to formulate all goals and frameworks and to start with the name creation and logo design. It is important that the target group can identify with the name and feel addressed by the logo. It is also important that the look of the brand matches the vision of Fitrum and its products.

The essence of a successful strategy is understanding and responding to what your customers want and expect. Wondering how we can shape this with you? Read more about what we do on strategy.

Let's work together on your future. Contact.

Call: +31 (0)74 76 20 200 Mail Contact

Brand identity is more than a vision

When determining strategy, you form a brand identity. In doing so, it is important to consider what appeals to the target audience, as well as whether the identity aligns with the company's mission, vision and core business.

The brand identity emerges in the corporate identity, in which the logo plays an important role. Our designers put all their creativity into this, and so did Fitrum. Special letters were designed for the logo, making it unique. Fitrum's identity was included in the design: the glass facet is reflected in the finish, the rectangular shapes are a reference to the frames and the celsius symbol stands for durability.

Crystal clear concept and branding

After several names and a clear concept, we arrived at an appropriate direction for Fitrum, which the organization is also happy with.

But with a name and a strong logo, you're not there yet. The crystal-clear concept was carried through into several communication tools, including the new website. The goal of the website is to inform and convince business buyers of the benefits of the Fitrum product. After all, the Fitrum frames are a real innovation in the relatively conservative construction and frame world. The best way to show this is in 3D! By making a comparison with traditional window frames and associated glass, it becomes clear at a glance how Fitrum distinguishes itself.

Curious about the final result? Take a look at the new website.