Senza Mobile Brand Positioning
Client
Senza Mobile
Our role
Brand positioning
Website development
Visual identity
Deliverables
Packaging line
Website
Product photography
Date
Q3 2019
Senza Mobile
Senza is a brand of New Aspect BV. They offer accessories and solutions for mobile products such as phones and tablets.
New Aspect entered the market in 2017 with Senza Mobile: their own premium brand, targeting a high-demand mobile audience.
The request to us was to translate the feel of the Senza products and the existing logo into a packaging line, website and product photography required for this. We also had to design an exhibition stand to introduce the Senza brand. We enthusiastically set to work on this!
How we give the brand a face
From a strategic session, in which the terms and goals were defined, we started a market research.
From this, a distinctive vision emerged that was translated into a visual identity through a creative session. The concept and design process that followed led to a successful packaging product in a short period of time.
Let's work together on your future. Contact.
Packaging Process
The process begins with determining color, style & form as a result of market research and vision. Formats, descriptions and versions of products need to be understood. Packaging is tested, improved, tested again, sampled, feedback is incorporated, until we have a packaging that meets all requirements. We take into account the type of supplier and the logistical process, and throughout the process we continue to investigate whether the production of the packaging and the item can be better matched.
From A to Senza
Senza is a supplier of luxury, handmade phone accessories such as cases, cables and sceen protectors. To do so, they use only high-quality leather materials, sourced internationally.
The target group is twofold: the reseller and the consumer. Both target groups are approached with atmosphere, quality and brand experience.
Photography along with "feel" will play a major role in bringing about this brand experience.
Online Awesomeness
In parallel with the packaging process, we started working on the wireframe and visual design of the branding website.
In line with the bold packaging, the website certainly did not have to be a "13 in a dozen. A revealing introduction invites one to discover Senza and its products while scrolling.
View senzacases.co.uk
Reaching out to retailers
With visitors from more than 100 countries, the IFA trade fair in Berlin is ideally suited for introducing new products and brands to a large audience.
IFA is one of the most important meeting places for retailers, buyers and industry and media professionals.
Reason enough for Senza to participate with a modest yet eye-catching booth with the goal of generating as many 'leads' as possible. The translation to the design was easily visualized in a mockup based on previously designed elements.
Contact
We'd love to hear from you
Raymond
Strategy Director and co-founder
