Axero corporate film

Client
Axero

Our role
Motion design
3D animation
Concepting

Deliverable
Corporate film

Date
Q2 2021

Some time ago, due to an internal reorganization, Axero needed a new name and positioning. You can read how we completed this strategic process here.

After this process, Axero wanted to further sharpen its strong positioning within the automotive trade industry: this time with a corporate film.

Getting to know Axero

Axero was also looking for a smooth means of introducing the potential customer to the company. A digital business card.

Points such as: company culture, size and (individual) services were of great importance and were allowed to be highlighted. A film is the medium to present an extensive process and a lot of information in a clear and convenient way. Due to the efficient pre-production process, we were able to realize the corporate film in a short time in close cooperation with Axero.

From A to Z

Based on the objectives of the video, we worked out a script that highlighted all the important parts.

We drafted a voice-over text and started looking for the right voice-over to fit Axero's character. In one day we visualized all aspects. Of course, it doesn't stop with the delivery of the video, we think about launching it on the relevant channels: on social media and through the newsletter.

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Proper employability

A strong corporate film only becomes truly powerful when used in the right way. In the run-up to the launch, we therefore announced the company film by means of a teaser on various social channels and in the newsletter.

What did this moving content do on Axero's social media channels compared to static posts? Check out the numbers below!

The power of video

The use of video over static content had already been researched several times and proved to be more effective.

By incorporating the teaser on social media and in the newsletter, we drove more visitors to the website. After posting the video, the number of visitors to that page more than doubled! 30% of visitors continued to look at Axero.com after watching the video.